Flavor & Color Innovation: Blue Pacific Flavors
posted on June 8, 2009
Blue Pacific Flavors
Trend: Flavor & Color Innovation
Product: hortRealfruit™ true-to-fruit technology
Commercialized: July 2008
Blue Pacific Flavors (Booth 765) has launched the first-ever natural true-to-fruit flavors derived from a fruit breeding compound database. The unique and proprietary intellectual property platform has enabled the company to create the world’s most authentic true-fruit flavor technology branded as hortRealfruit™.
hortRealfruit flavors are based on an exclusive partnership with Plant & Food Research NZ (formerly HortResearch), making Blue Pacific the only flavor company with ongoing access to Plant & Food Research’s entire database of volatiles and aromas from fruits from all over the world.
hortRealfruit leverages the growing trend of “superfruits” and the continued consumer interest in fruit-derived antioxidants. Also, formulators are combining more exotic fruits with traditional ones, creating new flavor opportunities that could further generate a drive for new fruit-based developments. Some examples of emerging fruit flavors currently offered in the hortRealfruit portfolio include cherimoya, feijoa, arguta (also known as kiwiberry), red tamarillo, nashi, and loquat, in addition to traditional flavors like strawberry, peach, raspberry, karaka black, and blueberry.