Food Technology Advertisers Support Second Harvest
by Mary Ellen Kuhn, Managing Editor
posted on June 9, 2009
Fifteen of Food Technology’s advertisers are taking part in a program that benefits Second Harvest Food Bank of Orange County, this year’s partner in the IFT Cares initiative.
These advertisers all achieved outstanding scores for overall ad effectiveness based on a readership study of the magazine’s February issue. Traditionally, IFT has provided a plaque in recognition of outstanding readership scores. Last year, however, IFT introduced a program that offered qualifying advertisers a choice: They could either receive the plaque as usual or forgo it, and instead, IFT would make a donation in the company’s name to Second Harvest. This year the amount of the donation was $50 per advertiser.
Because every dollar donated to Second Harvest purchases $12 worth of food, each $50 donation enabled the charitable organization to purchase $600 worth of food for Orange County residents in need.
“On behalf of Food Technology magazine, I want to thank our loyal customers for their support of Second Harvest and its efforts to feed the needy in Anaheim,” said Tom Jones, Director Business Partnerships IFT/Food Technology magazine.
The following is a list of advertisers that chose to make the donation.
- Cargill Health & Nutrition
- Grain Processing Corp.
- American Egg Board
- Kraft Food Ingredients
- Cargill Inc.
- Land O’Lakes
- MGP Ingredients
- Caravan Ingredients
- Virginia Dare Extract Co.
- Cognis Nutrition & Health
- Pharmachem Laboratories
- Richmond Baking
- Thermo Scientific
Both IFT and Second Harvest gratefully acknowledge the preceding advertisers for their generosity.