DMI Integrates Ingredient Program within USDEC
by Donald E. Pszczola
The dairy ingredients program for the U.S. market has formally transitioned from Dairy Management Inc. (DMI) to the U.S. Dairy Export Council (USDEC) to support a global ingredients marketing program. This formal merger permits a more integrated industry role in supporting dairy ingredient sales to the global marketplace.
The ingredients program continues to focus on the U.S. market and Booth 4223, will be referenced under both Dairy Management Inc. and USDEC.
At the booth, recent research will be available to demonstrate how U.S. dairy ingredients can contribute improved taste, functionality, and nutritional benefits that meet consumer demands. Included are the latest findings from the Innovation Center for U.S. Dairy which highlights new consumer research and marketing potential for dairy in the emerging snack category.
A variety of prototype foods and beverages that incorporate value-added dairy ingredients are available for sampling. These include Soothing Smoothies, an excellent source of protein and calcium; Breakfast Bites, a convenient protein-packed breakfast or snack that can appeal to on-the-go consumers; Cheesy Pizza Veggie Dip, a nutritious and versatile cheese dip that gives kids and adults a convenient snacking option and entices kids to eat their vegetables; Frozen Nutrition Snack, a source of protein and calcium in a frozen format; and Mini Cream Pie Tart, a portion-controlled creamy indulgence that evokes nostalgic memories of mom’s cream pie.
USDEC is a non-profit independent membership organization that represents the global trade interests of U.S. dairy producers, proprietary processors and cooperatives, ingredient suppliers, and export traders. Its mission is to enhance U.S. global competitiveness and assist the U.S. industry to increase its global dairy ingredient sales and exports of U.S. dairy products. USDEC accomplishes this through programs in market development that build global demand for U.S. dairy products, resolve market access barriers, and advance industry trade policy goals. USDEC is supported by staff across the U.S., Mexico, and overseas in South America, Asia, Middle East, and Europe.
DMI continues to manage the U.S. Dairy Export Council, American Dairy Association, and the National Dairy Council.