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Keynoter to Share Surprising Insights Into the Science of Motivation

BY: James Baran
1 comment

by Mary Ellen Kuhn

Daniel PinkFascinating, persuasive, visionary—words like these are frequently bandied about by reviewers describing the work of bestselling author and IFT Annual Meeting keynote speaker Daniel Pink. Pink will address the Keynote Session audience in a presentation titled “Drive—What the Science of Motivation Can Teach You About High Performance,” which begins at 8:45 a.m. Sunday, July 18, in the Grand Ballroom S100, McCormick Place South.

Pink’s IFT presentation is based on insights he gained while researching his latest book, Drive: The Surprising Truth About What Motivates Us. “What the science of motivation teaches us about our businesses and how we should run them is very different from what many businesses typically do,” says Pink.

For one thing, he says that business leaders today rely far too heavily on “carrot and stick motivators.” According to Pink, such motivators can be effective “but only in a narrow band of circumstances.” What really matters to employees, particularly those engaged in creative tasks, says Pink, are three things: autonomy, mastery, and purpose.

“We’ll be talking about the science of motivation and using that to yield some tools, tips, and exercises to run your business smarter and better,” he says. The keynoter will also demonstrate how many common organizational incentives backfire, reducing both creativity and job satisfaction.

A former chief speechwriter for Vice President Al Gore, Pink is also the author of A Whole New Mind: Why Right-Brainers Will Rule the Future, a long-running New York Times bestseller that has been translated into 23 languages.

Don’t miss this opportunity to hear one of the most provocative voices on the changing world of work.

The Keynote Session is sponsored by SweetSurprise.

One Response to “Keynoter to Share Surprising Insights Into the Science of Motivation”

  1. kosta Makrodimitris, PhD says:

    Drive and Whole new mind are great books to read and apply in industry,academia and government . Good work Mr Pink. Perhaps in the future we’d like to see the results applied in different professions and cultures