New Platform Provides Taste Solutions
by Donald E. Pszczola
A new global taste platform, taste for life, was unveiled by Symrise, Booth 3457, at a press conference held on Monday, July 19. The company developed the platform as a way to adapt its technologies and staff abilities to meet consumer needs for indulgence, health, flavor, and functionality.
Under this platform, a variety of food and beverage prototypes were created to showcase solutions that range from holistic health to pure pleasure.
For products with functional value that deliver active benefits for a healthy lifestyle, Symrise offers “Stay Vital” flavor solutions that offer desirable taste profiles. Examples include a Citrus Energy Iced Tea featuring the company’s masking and citrus competencies, and Vanilla Bars using a soy masking technology.
For products with nutritional balance—less salt, fat, or sugar—the company provides “Lighten Up” solutions that do not compromise on taste impression. These may include Java ‘n Fruit—a low sugar refreshing fruit fusion beverage blending fruit juice, ginseng, and coffee using SymLife Sweet Technology; Granola Clusters also featuring SymLife Sweet Technology; and Asian-inspired Broth with SymLife Salt and Umami Technologies.
If you’re developing natural quality products, Symrise can support your efforts with “Be Natural” tastes. These include Vanilla Bean Cake highlighting vanilla competency, and a Dip made with enzyme-modified cheese and natural seasonings that are free of trans fats, monosodium glutamate, and artificial flavors and colors.
For foods that give consumers an authentic experience, “Just Enjoy” offers full-bodied flavors and indulgent taste traditions. Try, for example, a Mango Mojito Cocktail, or North African-Inspired Snack Seasoning featuring Piri Piri, Tagine Citrus, Harissa, and Moroccan BBQ.
And if you’re looking to impart sensations to your products, “Get Excited” taste solutions will awaken consumer’s senses. Some examples include Pomegranate Raspberry Martini; Sugar-Free Pressed Tablets (Symsate) featuring OptaBreeze cooling technology, OptaFlow mouthwatering technology, and OptaHeat heat technology; and Grilling Sauces that tantalize taste buds with authentic American and globally inspired flavors designed for the grill, such as Malaysian Rempah and Moroccan BBQ on chicken and beef.
Attendees at the press conference were able to sample these prototypes while representative from the company explained what they demonstrated and the ingredients that were used to provide these specific benefits.