National Starch Food Innovation, Booth 4036
Trend: Reducing Formulation Costs
Product: HOMECRAFT Create 765 Specialty Flour
Commercialized: 2010
National Starch Food Innovation has introduced a new concept that reduces the cost of indulgent baked goods by reducing the fat content by as much as 60%. Based on National Starch’s specialty flour technology, HOMECRAFT Create 765 allows for the formulation of reduced-fat dessert mixes, cakes, pastries, and cookies with texture and sensory properties that closely match full-fat standards.
HOMECRAFT Create 765 can bring processing benefits by reducing the fat fraction in the raw materials to improve transport and mixing. HOMECRAFT Create 765 carries a wheat flour label declaration, so producers do not have to change their ingredients list. Furthermore, HOMECRAFT Create 765 can help manufacturers improve the nutritional profile of their products by reducing total calories, calories from fat, and grams of fat per serving.
Click here to view a video with National Starch Food Innovation.