Wednesday, May 22, 2013

IFT Live 2012

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What’s New! products/services address top food industry needs

BY: Kelly Hensel
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In order to be successful in the competitive food industry, it is necessary to stay on top of the newest advancements in technology and ingredient innovation. Instead of spending days calling your contacts and googling, attend the 2011 IFT Food Expo where 900+ companies will be showcasing innovative ingredients, instruments, equipment and services. And this year, IFT has made it easier to the new products and services being introduced and IFT11. Hundreds of new products will be identified with an attention grabbing yellow “What’s New!” logo.

At the Food Expo, “What’s New!” floor stickers will help exhibitors with featured products stand out. Products labeled with the “What’s New!” logo will also be included in the new downloadable application. Annual Meeting & Food Expo attendees will even be able to use the mobile app to vote for the best new products from participating companies. In addition, products labeled with the logo will be featured on IFT Live’s homepage and listed within the tabbed section in the printed Program and Exhibit directory available on-site.

Check out just some of the products and services you can expect to find at this year’s Food Expo in the following popular categories:

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