Stay Ahead by Looking Down
by Kelly Hensel
Keeping your head down while on the Food Expo floor usually only leads to accidents. However, at the 2011 Food Expo you are going to want to make sure you keep an eye out for the yellow What’s New! logo on the floor next to exhibitors’ booths. IFT launched the What’s New! program to help make it easier for you to locate the companies bringing the hottest new products and innovations to the Food Expo.
Hundreds of new products will be identified with the sticker on the floor and you can also find them on IFT’s new mobile app. We also encourage attendees to use the mobile app to vote for what you consider the best new products/services introduced this year. Also, you may have noticed that IFT Live has a nifty new feature area on its homepage highlighting these great innovations. Needless to say, please be careful while you are on the Food Expo floor hunting down the latest and greatest … we don’t want your Expo experience to be marred by a sprained ankle!