Watson Inc., Booth 7339
Trend: New Direction for Carbs
Product: Perfect Grain™
One of the dominant trends in the baking industry today is whole grain, part of the consumer’s overall interest in healthier food choices. While the consumer is looking for whole grain options, at the same time they are unwilling to give up taste and quality. Watson’s Perfect GrainTM is a whole grain concentrate that provides customers with the health benefits they crave and the taste and texture of conventional baked products.
Perfect GrainTM is not whole grain flour, but a wheat germ and wheat bran blend, which can be used in conjunction with your existing flour. Replace 18% of your white patent or pastry flour with Perfect GrainTM to make any baked good a whole grain food. This allows for ultimate flexibility in formulation while eliminating the need to inventory two different types of flours. Applications include bread, rolls, croissants, muffins, cakes, donuts, pizza crusts, pasta, as well as breading and batters.