Going Wild in Vegas
Attendees can sample a wide range of food and beverage prototypes from Wild Flavors (booth 401). These prototypes highlight seasonal flavors, coconut water, coffee concepts, mint, immunity, vegetable nutrition, and natural ingredients such as sweeteners and colors.
For example, take innovative concepts organized by season. Winter includes Holiday Sangria (100% Juice with Red Vegeceuticals), Mochacino Caramels (coffee extract and complementary flavors), and Blue/Green Mint Candies (stevia-sweetened hard candies with naturally derived blue and green colors and spearmint and peppermint flavors).
Spring is represented by Tahiti Lime Ginger ImmuniTea™ (iced tea with a fragrant Tahiti Lime Ginger flavor and fortified with Immunel™ for immune support) and Plumberry Mango Filled Licorice with Immunel. (A new trend in confections, filled licorice is shown in natural flavors, colors, and with an ingredient for immune support.)
Summer consists of Strawberry Melon Mojito (non-alcoholic mojito with fresh mint flavors in a 15% coconut water formula), Savannah Lemonade Slush (frozen drink with very on-trend lemonade flavor that has a slight twist of spiced berry), and Mini-Sandwiches (a different sandwich each day, featuring Farmstand Favorites™, flavor marinade systems inspired by summer farmers markets, flavorful sauces, and fresh breads).
And for autumn, there’s Vanilla Cinnamon RTD Coffee (a ready-to-drink coffee with an on-trend vanilla-cinnamon flavor), 50-Calorie Juice with Stevia (showcasing stevia and taste modification technologies in an autumn-inspired flavor), and Glazed/Seasoned Nuts (on-trend protein-packed nuts in a harvest-inspired blend).
As can be seen (and tasted), these prototypes are formulated with flavors, colors, and nutraceutical ingredients from the company’s extensive product portfolio. Here are just a few of these ingredients in the spotlight.
Vegeceuticals are special taste-free vegetable extracts that can be easily incorporated into a wide array of foods and beverages. They currently include two varieties: red and orange blends that are available in liquid and dry form. The orange extract blend provides beta-carotene from carrot, pumpkin, sweet potato, paprika, and reishi mushroom. The red version is an extract blend providing anthocyanins from purple sweet potato, purple maize, purple carrot, beet, rhubarb, tomato, and red cabbage.
Taste Modification Solutions for Stevia possess the ability to dramatically reduce the negative taste characteristics linked with stevia. Wild offers a variety of versions of Sunwin Stevia (Reb A 95%, 60%, and 80%) that are conveniently blended with the taste modification ingredients. The company customizes the blend for optimal balance and overall sweetness profile. These natural sweetening systems can help reduce the amount of sugar or artificial sweeteners in applications including beverages, baked goods, sauces, snacks, nutrition bars, supplements, and low-calorie, low-glycemic products.
Immunel is a milk peptide that supports immune health and has no impact on taste, color, and texture of the formulation.
In addition to the above mentioned food and beverage prototypes, a range of other concepts can be shown to customers in the company’s private meeting area. These include a 25% juice beverage enhanced with omega-3s; PrOATein shake, a smoothie mix in a creamy vanilla flavor made with real oats and fruit; Coconut Water/Almond Milk, a lower-calorie drink in a kid-friendly strawberry flavor; Endurance Protein Water, a lower-calorie formulation with a “good source” of protein; Chef’s Shortcuts™, flavors to replace the time-honored cooking processes of the chef in a manufacturing-friendly format; new flavors and concepts for gelatos and sorbets; and Relaxation and Energy Chewing Gums. Attendees interested in this “private collection” should inquire for more details at the Wild Booth.
All of these innovative prototypes suggest that it’s going to be a “Wild Time” in Las Vegas.




