D.D. Williamson: 1551
Trend: Emerging Flavors and Colors
Product: Natural Color
In today’s uncertain economic times throughout most regions around the world, consumers seek safe, stable, and reliable products. Food and beverage consumers are turning toward the strong and grounded staples—fruit and vegetable hues. DDW has identified and named two natural hues which exhibit this 2012 trend:
“Pumpkin (vegetable) Bisque” represents a shift within the orange family towards a more traditional orange, with brown earth tones. Reference Pantone process color mix of C = 6, M = 51, Y = 77, K = 0.
“Cranberry (fruit) Nectar” represents a shift within the red family toward a cooler, more saturated hue. Reference Pantone process color mix of C = 29, M = 97, Y = 80, K = 30.
DDW offers naturally derived formulations to achieve these two contemporary fruit / vegetable hues, depending on a customer’s specific food or beverage application. On the Trend Tour, come visit The Color House (Booth 1551) to pick-up literature demonstrating these two hues.