IFT Live 2014

Thursday, September 18, 2014
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Taste the Expo – Sampling on the Expo Floor

BY: Kelly Hensel
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IFT’s Taste the Expo program makes it easy for you to locate exhibitors who are providing samples on the expo floor. Show-goers polled about the Food Expo reported that product tasting/obtaining samples was one of their top three reasons for attending. Recognizing the importance of sampling, IFT started the Taste the Expo program at last year’s show. Exhibitor participants in this year’s Taste the Expo program will be highlighted right here on IFT Live. In addition, they can be found in the on-site Program and Exhibit Directory and within IFT’s smartphone mobile app.