The Mintel Ingredients and Innovation Zone (Booth 1641) will feature presentations on ingredient, product, and consumer trends as well as the opportunity for attendees to interact with some of the world’s most successful and innovative products. Bringing research to life and investigating trends, Mintel experts provide real market examples and forecast how the trends will shape the future of the industry.
The following includes a schedule and description of this year’s discussion topics.
How Sweet is Sweet Enough?
Sunday, June 22 at 12:30 pm | Monday, June 23 at 10:45 am | Tuesday, June 24 at 10:30 am
Consumers aren’t afraid of sugar; they are afraid of too much sugar. Companies are addressing this “sweet” concern by shifting many of their products to lower-sugar formulations. Some promote their less-sugar status, others take a more covert approach. Mintel will look at what’s happening in the marketplace, the threat of government and regulatory intervention, and the needs of today’s sugar consumers. Presented by Dave Jago and Lynn Dornblaser, Mintel’s Directors of Innovation and Insights.
A Recipe for Change: Evolving Ingredient Landscape
Sunday, June 22 at 1:30 pm | Monday, June 23 at 11:45 am | Tuesday, June 24 at 11:15 am (at the IFT Innovation Theater) | Tuesday, June 24 at 2:00 pm
As reliability of crops fluctuates and global population increases, the food industry will need to proactively develop products that reflect a changing landscape. This session will tackle both sides of the GMO food debate, as well as focus on ingredient solutions for sustainability, cost-savings, and policy-changing ingredients. Presented by Stephanie Pauk and Nirvana Chapman, Mintel’s Global Food Science Analysts.
“Clean Label” is the New Natural
Sunday, June 22 at 2:15 pm | Monday, June 23 at 1:15 pm | Tuesday, June 24 at 11:30 am
The term “natural” has recently come under fire from the industry, government, and consumers. As a result, the food industry has introduced new and different descriptors to talk about natural values in the market. Although the term “clean label” has traditionally been an industry term, not consumer language, perhaps it will become a concept that is better understood by consumers. Hear what consumers have to say, and see and taste how companies globally are responding. Presented by Dave Jago and Lynn Dornblaser, Mintel’s Directors of Innovation and Insights.
Fighting Fatigue with Energy Claims
Sunday, June 22 at 3:30 pm | Monday, June 23 at 3:00 pm | Tuesday, June 24 1:00 pm
Talk of energy benefits have moved beyond the quick boost of an energy drink or a cup of coffee, and energy attributes and functional ingredients are now found in a far wider variety of products than merely beverages. Today, we see consumer interest in not only quick energy boosts but also slow, sustained energy, for benefits including weight management and hunger management. Mintel will look at what’s on the market and how benefits are conveyed. Presented by Dave Jago and Lynn Dornblaser, Mintel’s Directors of Innovation and Insights.
Future Threats to Health: What Ingredients are in the line of fire?
Sunday, June 22 at 4:30 pm | Monday, June 23 at 2:15 pm | Tuesday, June 24 at 3:00 pm
Mintel monitors consumer trends and the constant scrutiny the food industry has faced over food scandals, lack of transparency in food preparation, and questionable treatment of animals. Exploring case studies from the past, issues of the present, and projections on the future, Mintel will highlight ingredients at risk of losing the elusive stamp of consumer approval. Presented by Stephanie Pauk and Nirvana Chapman, Mintel’s Global Food Science Analysts.
The Balancing Act: Health, Wellness and the Brazilian Consumer
Monday, June 23 at 2:00 pm (at the IFT Innovation Theater)
How does the Brazilian consumer define wellness? Research shows they are giving increased importance to all aspects of their well being, both physical and emotional health. Join Mintel’s Lynn Dornblaser, Director of innovation & Insight, to discuss the changes in Brazilian lifestyles that are leading consumers to seek a healthier and more balanced life.