Posts Tagged ‘Dietary Guidelines’

Clemens to Food Scientists: Make a Difference

Saturday, June 11th, 2011

by Mary Ellen Kuhn

Roger ClemensSpeaking Saturday night, June 11, at the Awards Celebration, IFT President-Elect Roger Clemens called on food scientists to help build a better, more nutritious food supply—for consumers in the United States and throughout the world.

“Our mission to supply safe, abundant nutritional food should compel us to develop ideas and strategies to reconcile the U.S. food supply with the Dietary Guidelines for Americans,” said Clemens.

“There are many products that we can develop using whole grains, less sugar, and seasonings other than salt, while assuring a safe and nutritious food supply. Consumer demand is moving away from shelf-stable products, so perhaps we need to reduce our focus on extending shelf life and allocate more attention to maintaining freshness,” he suggested.

As a member of the 2010 Dietary Guidelines Advisory Committee, Clemens was instrumental in supplying science-based recommendations to help shape the guidelines.

“As scientists, we have significant roles to play here,” said Clemens. For example, he pointed out that “we have the opportunity to use science to help bridge the gap between what the Dietary Guidelines recommend and the amount of fresh produce available. We can enhance existing technologies such as vertical farming, hydroponics, and aeroponics or develop new ones to increase our capacity to grow, harvest, and deliver fresh produce.”

Clemens also turned his attention to the state of Americans’ diet and health, noting that there has been an “alarming increase in the number of people with health problems linked to poor dietary choices and lifestyles.”

While the basic approach to a healthier lifestyle is fairly straightforward—eating well, maintaining a healthy weight, and getting adequate exercise—the process of developing dietary recommendations that work for everyone can be complicated. Clemens noted, for example, that “if consumers skip or limit eggs, milk, and butter to avoid saturated fat and cholesterol, they end up with insufficient intakes of choline and vitamin D and numerous other nutrients. … Those consequences could contribute to significant public health issues, particularly among populations at risk.”

Clemens also raised another major challenge confronting those charged with improving Americans’ collective public health. “Healthy food is not nutritious unless it is eaten,” he said. “Clearly, getting consumers to make healthier food choices requires more than issuing new recommendations every five years, putting up a website, and placing healthier choices on the shelves of supermarkets.”

To this end, he noted, “as a follow-up to the release of the Dietary Guidelines, IFT has recommended that we initiate a multi-disciplinary dialogue among key stakeholders from academia, government, and industry, to identify potentially effective interventions to enhance short- and long-term weight management, better understand what drives food behaviors and behavioral economics, and assess the impact of time allocation and constraints as related to food choices.”

Clemens brought his remarks to a close with words of thanks and tribute to the members of IFT. “You membership and volunteerism ensure the strength and relevancy of this organization,” he said. “Our collective expertise makes us the premier authority in food science and technology. Our knowledge makes us the best individuals to ensure that our food resources are capable of meeting current and future Dietary Guidelines, and that we continue to provide a safe and abundant food supply worldwide.”

Special Events Pavilion Presents Key Exhibitor Presentations

Saturday, June 11th, 2011

by Kelly Hensel

It’s easy to get swept up in the craziness and excitement that is the Food Expo floor. However, Apart from holding meetings and presentations in their booth, some exhibitors will be featuring larger-scale presentations in the Special Events Pavilion, booth 8153. And this year there is some exciting presentations planned … everything from culinology, snacking, to product development competitions. Here’s the schedule:

IFT/RCA Culinology Presentation: Integrate Culinary Arts and Food Science to Develop Innovative Food Products
Sunday, June 12, 12:15–1:15 p.m.

Come attend this year’s IFT/RCA Culinology presentation to hear industry leaders share their thoughts on how they integrate culinary arts and food science to develop innovative food products. Participants Nick Landry, Corporate Chef/ Research and Development Chef, and Joe Orr, Director of Research and Development, from Louisiana-based Bruce Foods, will be discussing the product development process—from ideation to market—and how they work as a team to create new products.

United Soybean Board: Delicious Snack Food Opportunities: Leveraging the Dietary Guidelines
Sunday, June 12, 2:00–2:45 p.m.

The new 2010 Dietary Guidelines challenge consumers to eat nutrient-dense foods lower in solid fats, added sugar, and sodium. How can snack foods leverage this directive? Learn from Marilyn Schorin how to improve the healthfulness of food products, including lowering saturated fats and adding omega-3s. In addition, understand why fats and oils are an essential part of the diet and explore the latest consumer research that shows consumers seek healthier alternatives and are willing to pay a premium. Robert Reeves will demonstrate functional/sensory characteristics of enhanced oils. Finally, you can taste sweet potato fries and baked pita chip prepared in enhanced soybean oil.

Social Media and Word of Mouth Marketing: Conversations Mean Business
Sunday, June 12, 3:15–4:15 p.m.

How are you talking to customers? How are customers talking about you? Social media and Word of Mouth Marketing aren’t just for consumer communications. In this presentation by Zócalo Group, you will earn why companies must embrace opportunities to engage their audiences and generate recommendations … for your company, your products, your services, and your reputation. Learn how leading global brands are leveraging online/offline channels to generate conversations that mean business.

Great Science Meets Great Taste: A Revolutionary New Approach for Formulating Great Tasting Reduced Calorie Beverages
Monday, June 13, 10:30–11:30 a.m.

Brought to you by Cargill, this presentation examines replacing nutritive sweeteners with a high potency sweeteners and how it creates differences in the taste, sweetness, and mouthfeel. Traditionally, the industry has focused on the addition of flavors to minimize taste differences between diet and full calorie beverages, but little innovation has occurred in the area of mouthfeel. Cargill is running a multi-year research and development program to understand how beverage ingredients interact to affect taste, sweetness and mouthfeel to ultimately drive overall consumer liking. In this session, Brian Guthrie, Research Fellow in Cargill’s Global Food Research group, and Andy del Rosal, Team Leader of Cargill’s beverage application scientists, will present the preliminary results of this research in lemon-lime beverages and a new approach for optimizing taste in reduced calorie beverages.

Kraft: Utilizing Social Media in the Product Development Process
Monday, June 13, 12:00–1:00 p.m.

Social media has revolutionized the way companies connect with consumers. It can include media such as social networks, blogs/microblogs, photo/video sharing, and podcasts. Since the adoption of these technologies, companies have successfully leveraged social media for marketing and communications. There has been, however, little research in the application of these technologies to the product development process. This presentation by Kraft will discuss potential applications of social media monitoring, blogs, and social networks in product development.

Disney-IFTSA Product Development Competition: Nutritious Food for Kids
Monday, June 13, 2:00–5:00 p.m.

This competition has challenged student members of IFT to address an important wellness need by creating healthy snacks for kids. Participating teams must develop a nutritious, unique, and innovative concept, applicable to a food or beverage item for retail or foodservice, and intended for children under 12. Based on preliminary reports, the following teams were chosen as finalists and will present their products in this session.
• Rutgers University: Gitchi Gitchi Goo
• University of Arkansas: Phenomenal Funchies
• University of Nebraska: CarsZone
• University of Wisconsin, Madison (Graduate): Pixie Dust Fruit Beverage Mix
• University of Wisconsin, Madison (Undergraduate): Tangerine Dream
• Washington State University: Mater’s Craters

Mintel: The Future for Natural Flavors and Colors
Tuesday, June 14, 10:30–11:30 a.m.

Consumers appear to be looking for natural colors and flavors. This presentation will look at how companies are responding with new products and reformulated products. This session will look at the most common natural colors and flavors, and discuss differences from one part of the world to another.

Emerging Consumer Trends: The Protein Opportunity
Tuesday, June 14, 12:00–1:00 p.m.

According to the Innovation Center for U.S. Dairy, recent research shows that consumers are looking for protein sources beyond traditional options. One key driver: nearly a third of consumers are cutting back on meat. Learn the challenges they face, the role that dairy protein can play, and consumer-tested ways to position dairy protein for this group.

Dietary Guidelines Come Into Focus

Thursday, May 5th, 2011

In January 2011, the U.S. government released the 2010 Dietary Guidelines for Americans. The Guidelines set a high standard designed to reduce overall caloric intake, eat more nutrient-dense foods, and increase physical activity to help reduce the incidence and prevalence of obesity in the U.S. population. The guidelines pose both challenges and opportunities for the food science industry. Sessions that highlight the Dietary Guidelines and how the food industry can meet them include:

  • New Dietary Guidelines: Improving food labels with fats and oils (Session 74): This session will focus on the 2010 Dietary Guidelines’ approach to fat in the diet. The Guidelines have shifted the story around fat from avoiding it to including healthful fats as a significant part of a quality diet. Speakers in this panel discussion provide the scientific basis for the current guidelines for fat. The speakers address the translation of these guidelines to an appropriate diet for Americans. There is confusion on the guidelines around fat and how to incorporate healthy fats in a diet pattern. How can products be developed that meet the needs of consumers without sacrificing taste? Speakers will address how these guidelines can be used to address the demand for healthier products by combining taste and health. The discussion will include case studies that demonstrate the ways health and taste can be a part of the same food product.
  • Changing the food environment: What are we doing to implement the 2010 Dietary Guidelines for Americans? (Session 117): The 2010 Dietary Guidelines for Americans have received considerable public attention—more than any other dietary guidelines in the past 30 years. The imperative of improving public health has never been stronger, and the need for food scientists and nutritionists to join forces to combat obesity and other chronic diseases has never been more critical. Processors, advertisers, communicators, and policymakers are dedicated to significantly changing the public health landscape and helping consumers make healthier choices. The panelists describe the initiatives of their organizations to change the food environment and improve consumer adherence to the 2010 Dietary Guidelines.
  • Translating the Dietary Guidelines for Americans to bring about real behavioral changes (Session 137): After 25 years of dietary guidance, now more than ever food and nutrition scientists are looking for ways to bring meaningful change to the American diet. While the simplest solution appears to be a back-to-basics approach, the realities of modern life and the current food supply make the answer more complex. It is well-known that dietary guidance exists to optimize consumption of targeted nutrients or foods, but consumer adoption of existing guidance is low. This session involves a discussion on new consumer insights on dietary guidance along with realistic recommendations based on modern food production. Are food science professionals doing enough to help Americans?
  • Is there still a place on the table for refined grains after the 2010 Dietary Guidelines advisory committee report? Rice as a case study (Session 256): The 2010 Dietary Guidelines Advisory Committee Report places refined grains in the same category as added sugars and saturated fat. This categorization leads to questioning the role refined grains should play in U.S. diets. Moreover, the simplified categorization places all refined grains in the same category, ignoring the fact that not all refined grains result in the same physiological responses. This session explains the rationale for this categorization and what implications it holds for consumers and food manufacturers.
  • 2010 Dietary Guidelines recommendations on saturated fat: A case for balanced fatty acid intake including saturated fats (Session 272): There continues to be substantial pressure from many health and nutrition leaders to reduce saturated fat to as low as 5% even though the evidence of population-based benefit is less clear. A change in the consumption pattern of a class of fatty acids can have unexpected and unintended consequences on human health. This symposium evaluates the implications of nutrition guidance to reduce saturated fat intake and reviews the evidence for a how a balanced intake of fatty acids could be critical for optimal human health. Also, the session covers potential health effects from changes in fatty acid consumption and the practical considerations for food companies as they manage the formulation and labeling of foods.

2010 Dietary Guidelines for Americans to Target Obesity

Tuesday, July 20th, 2010

The 2010 Dietary Guidelines for Americans (DGA)—scheduled for release in December—will focus on recommendations for reducing obesity and improving health, stated Robert Post, Ph.D., Deputy Director of the U.S. Dept. of Agriculture’s Center for Nutrition Policy and Promotion, at a press conference hosted by USDA and IFT on Monday afternoon, July 19.

In June 2010, the USDA released the Dietary Guidelines Advisory Committee (DGAC) Report. The upcoming 2010 Dietary Guidelines for Americans will draw heavily from this report, which is unprecedented in addressing the obesity epidemic—the single greatest threat to public health in this century, said Post. Every section of the report was developed to address the challenges of obesity. For the first time, the report addresses children, whose prevalence of obesity has tripled in the past 30 years. The report discusses the relationship between dietary intake and childhood obesity and the effects of sodium intake on blood pressure.

Also for the first time, the report addresses eating behaviors, such as breakfast consumption, snacking, and fast foods, particularly in relation to weight control. It recommends that Americans shift food intake patterns to a more plant-based diet that emphasizes vegetables, cooked dry beans and peas, fruits, whole grains, nuts, and seeds.

The DGAC report identifies four nutrients of public concern for Americans: fiber, potassium, vitamin D, and calcium. They are singled out from a longer list of nutrients because of evidence that their low intake is directly related to health issues of public health importance. It also recommends that consumers reduce their sodium intake to 1,500 mg per day from the current goal of 2,300 mg, and it advises Americans to consume less than 7% of their calories from saturated fat. Seafood consumption is recommended; the report encourages consumption of 8 oz or two servings of seafood per week.

“One of the roles of the Dietary Guidelines serve is to stimulate product innovation,” explained Post. “Given what we have learned from the 2010 Advisory Report of the Dietary Guidelines Advisory Committee, the formulation for the future means using food science to make more healthier food choices … choices with fewer calories but are flavorful and appealing, less added sugar but are sweet and flavorful and appealing, less salt but are flavorful and appealing and safe, less fat but are savory and appealing, and more fiber but are flavorful and appealing.

“It also means incorporating more vegetables, fruits, whole grains, nuts, seeds, beans, and peas into foods, along with seafood and fat-free and low-fat milk and milk products,” he added.

The food industry has contributed greatly to meeting public health through ingenuity in processing and formulating new foods, noted Post. He mentioned how canning  and freezing alleviated vitamin C deficiencies, how fortification of grains with folic acid offset the problem of neural tube defects, and how processing and preservation increase the availability of products like seasonal fruits and vegetables year-round. “Once again, a public in need is calling on that ingenuity to contribute to a public health solution,” Post concluded.