The 2012 Annual Meeting & Food Expo® offers some exciting new features for attendees.
Taste the Expo: Show-goers polled about last year’s Food Expo reported that product tasting/obtaining samples was one of their top three reasons for attending. Recognizing the importance of sampling, IFT’s new Taste the Expo program gives exhibitors additional visibility for their product samples and makes it easy for attendees to locate the booth where samples will be available. Exhibitor participants in this year’s Taste the Expo program will be highlighted in the on-site Program and Exhibit Directory, on the IFT website, and within IFT’s smartphone mobile app.
Digital Library: Insights shared within the Scientific Program will be easily accessible to attendees in the weeks and months following the event in Las Vegas thanks to IFT’s complimentary Digital Library sponsored by Ajinomoto Co. This new web-based resource will make recordings of presentations and speakers’ PowerPoint slides available for one year and will include a search feature to make finding a particular presenter or session simple. Also, the Book of Abstracts will be offered as a digital version in addition to the print version.
Making Healthy School Meals Easy competition: Since the announcement of new standards for school lunch programs earlier this year, the subject of school meals has been getting plenty of attention. IFT will do its part to promote the development of better-for-you school meals with the debut of the “Making Healthy School Meals Easy” challenge at the Food Expo. Conducted in partnership with the IFT Foodservice Division, the American Culinary Federation, and the Research Chefs Association, the competition challenges participants to covert a recipe from the 2011 U.S. Dept. of Agriculture’s “Recipes for Healthy Kids” contest into a manufactured product that maintains the nutritional content, flavor, and taste of the original version and is cost-effective for school systems. Attend the awards ceremony on June 27 in the Special Events Pavilion to find out the winners.
Electronic addendum: It will be easier than ever to stay up to date on exhibitors who sign on to participate in the Expo after the Program and Exhibit Directory is printed thanks to an electronic addendum featured on IFT Live. In addition, the addendum will include any changes to the Scientific Program sessions. Look for the icon on IFT Live’s homepage.