Posts Tagged ‘sensory science’

Meeting Africa’s Challenges with Sensory Science

Tuesday, June 26th, 2012

Henriette de Kock of the Univ. of Pretoria issued a challenge to the global sensory community at the 9th Pangborn Sensory Science Symposium in Toronto in September 2011. Her presentation was entitled, “Challenges and Opportunities for Sensory Science to Address Food and Nutrition Issues of Less Affluent Societies in Sub-Saharan Africa.” She identified three important areas that merit attention. The first is the enormous potential for food product development to meet the demands of a growing and more urbanized African population. The second is the incredible richness of sensory experience in traditional foods and the yet-to-be-discovered tastes of the biodiversity of Africa’s food plants. The third is in the fight against chronic disease in Africa. HIV/AIDS is now being treated with effective medical intervention, but the road to quality of life also comes in the form of better nutrition.

Farming in AfricaSession 108—An African Sensory Adventure: How Sensory Science Can Contribute to Food Security, Diversity, Health, and Nutrition in Africa—invites de Kock to present her challenge to a wider audience and expand her message with the help of two speakers.

After de Kock takes attendees on a sensory adventure of Africa, John S. Mendesh, General Mills, will discuss Partners in Food Solutions—a nonprofit organization that links the technical and business expertise of volunteer employees at General Mills, Cargill, and DSM to small and medium-sized mills and food processors in the developing world. The goals of Partners in Food Solutions are to improve the ability of those companies to produce high-quality, nutritious, and safe food at affordable prices, and to increase demand for the crops of small-holder farmers who supply those businesses. Partners in Food Solutions is currently assisting food companies in Kenya, Malawi, Tanzania, and Zambia. Through infrastructure development and human-capital development, the program is helping to build a vibrant, sustainable food supply chain—and a more secure future.

Fran Osseo-Asare, BETUMI: The African Culinary Network, will then delve into sub-Saharan African flavor principles, ingredients, and cooking equipment and techniques, with special emphasis on western Africa. From the special texture created by the ridged grinding bowl called “asanka” in Ghana to the signature steamed bean pudding “moimoin” of Nigeria, from “Grains of Paradise” to fonio and other “Lost Crops of Africa,” and on to Africa’s love affair with New World crops, such as cassava, maize, and peanuts, this session will celebrate the abundance and diversity of good tastes from Africa.

Get a sense of Africa—from the flavors to the challenges facing the continent—in session 108 taking place Wednesday, June 27, 10:30–12:00 p.m., room N119.

Evaluating Emotional Responses Shapes Product Development

Monday, June 13th, 2011

by Mary Ellen Kuhn

Understanding how consumers respond emotionally to a product is a potentially important addition to the sensory evaluation process, according to speakers in Session 123, “Using Emotions in Research to Deliver Great Products to Market—Part 1.” The session was held Monday morning, June 13, at the 2011 IFT Annual Meeting & Food Expo.

Assessing consumers’ emotional response to a proposed product reformulation provided important insights—and helped Kraft Foods shift gears on a reformulation initiative, according to Melissa Knorr of the Kraft Foods Department of Consumer Sciences.

“I believe that traditional research tools may no longer be enough to answer all of our research questions,” said Knorr. 

Working with her team on a product reformulation, initial sensory testing exercises indicated that the reformulated product was scoring well with consumers in terms of overall liking. But adding emotional profiling to the evaluation process prompted the Kraft consumer sciences team to tweak the reformulation.

“Emotional profiling gave us critical direction,” said Knorr. “Traditional tools were not enough for this situation. …  We had to go beyond liking to gain critical insights.”

“Traditional research may be adequate for many situations,” she summarized. “But enhanced research may be necessary if you’ve changed the product in a way that you are putting it into a new sensory space.”

In such cases like this, “you may want to consider adding emotional profiling to your standard research approach,” she said, adding that emotional profiling can help provide a “holistic consumer experience.”

Presenter Silvia King, Distinguished Scientist with McCormick & Co., indicated in the session that she too is finding value in adding emotional evaluation to the sensory evaluation process.

“Emotion testing is still a relatively new approach in sensory and consumer science,” King observed, adding that, “I think we may get to a point where we start identifying best practices.”

Presenter Shane Skillen, Founder and CEO, Hotspex, a company focused on delivering insights into consumer behavior, shared information about the way that emotions affect consumer behavior. “We use our emotions to filter what enters into our consciousness,” he explained, adding that, “our emotions determine what we remember.”

Hotspex has quantified the relationship between rational and emotional impulses for more than 100 companies and their brands. On average, 50% of consumers demonstrate a rational response and 50% an emotional one, but it varies by brand and product.

“Consider emotion when doing your R&D,” Skillen summarized. “Without such a consideration, you’re literally missing half the equation,” he said.